Who Rules?
With regards to the last lesson, allow me to submit to any YouTube employees out there that the ad agency doesn't have the power in this equation. YouTube is a young company, it does not need to convert 100% of its value to dollars. Please, let the advertisers figure out for themselves how to tackle this very new medium instead of trying to shape the medium to meet their needs.
Seems to me, that’s the strategy that got Google where it is today.
And the Internet, though there are those that think shaping it to fit TV is the good idea it wasn’t for YouTube.